It’s Still a Job Seekers’ Market

My article for the January 2022 issue of PRSA Strategies & Tactics is now available: It's Still a Job Seekers' Market.

As we start 2022, the pandemic-era job market is still being driven by job seekers. Companies are working harder than ever to fill their many open positions. Applicants are in a unique place of power where there are plenty of open jobs and less competition. As a result, businesses are responding by fine-tuning their hiring processes and offering more competitive salaries, better workplace flexibility and enhanced benefits. The Great Resignation and various other ongoing pandemic-related hiring challenges that firms are experiencing are not likely to end soon. Particularly in public relations, employers are vying for talent in the same narrow pool. What should employers know about identifying and hiring top talent in this increasingly competitive labor market? Read more here.