Your Professional Elevator Pitch

My article for the February 2023 issue of PRSA Strategies & Tactics is now available: Your Professional Elevator Pitch.

When you work in public relations, making a pitch to clients, reporters and colleagues is second nature for you. However, even the strongest PR professionals can fall flat when pitching themselves during an interview.

In earlier issues of S&T, I wrote about telling your career story and creating your personal brand. This time, I will zero in on refining the professional elevator pitch you deliver during a job interview’s first minute or so. In an interview scenario, a solid elevator pitch includes five key components: an introduction, a summary of what you do, your value proposition, a specification of what you want and a closing. The interviewer sits down and says to you: “Tell me about yourself.” The good news is that you don’t choke because you’re prepared for this moment! Let’s break down each of the elements above in detail (with some examples from my own pitch). Read more here.