What PR Job Seekers in 2024 Need to Know

My article for the January 2024 issue of PRSA Strategies & Tactics is available - What PR Job Seekers in 2024 Need to Know. Since I began writing "Hire and Seek" for Strategies & Tactics five years ago, the PR profession has undergone many remarkable transformations. From the constantly shifting media landscape to leaps in technological advances, and even the COVID-19 pandemic, PR pros have had to unswervingly juggle things that have disrupted everything from how we strategize, to how we communicate, and even how (and where) we do our jobs.  So, what are the most important things to be aware of and where should we put the focus?  As you look back at your successes and the challenges that you faced last year, keep in mind that the year ahead is looking to continue at this unprecedented pace, and PR practitioners and job seekers alike will need to do everything they can to stay ahead of the curve in 2024. Read more here! I am so excited to share that I have been invited to continue authoring the Hire and Seek column for PRSA S&T in 2024. Please reach out to me if you have suggestions on topics that you'd like me to cover.