Creating Your Own Personal Brand

My article for the June/July 2021 issue of PRSA Strategies & Tactics is now available. A little over six years ago, I wrote a blog post called “Developing Your Personal Brand,” tailored to recent graduates and young professionals, and published it on LinkedIn. Today, many of the questions that I posed in the article are still the ones I bring up to PR students and early career professionals when they meet with me for interviews or informational networking. In this pandemic-era and intensely candidate-driven market, branding yourself today is just as much, if not more, important. If you have a specific expertise in a certain industry, then you have to learn how to arm yourself with that and make it easily apparent to someone reviewing your application. Figure out who you are, be able to tell your story and also decide what you want to be known for. Read more here.