Common Interview Questions for PR Roles

My article for the January 2021 issue of PRSA Strategies & Tactics is now available. Answering an interview question is an opportunity to showcase your experience, knowledge, goals and personality. As an interviewee, it is always a smart tactic to think about some of the questions that may come up during an interview, and prepare some thoughtful responses. For a PR role, you will most likely be speaking with one or more experts in the field. I would never suggest memorizing answers to interview questions, because sounding too rehearsed is not a positive; but practicing in advance is definitely a good idea. The STAR Method (situation, task, action, result) is the most efficient way to respond to the majority of strategic interview questions. If you answer a question well, then it may lead to a vibrant back-and-forth conversation that will be memorable in the mind of an interviewer, and it will help you stand out from other applicants. Here are some common questions that might arise in your PR interview, and ways to think about your responses in advance. Read more here.