Don’t Undervalue Yourself: How to Figure Out Your Worth

My article for the July issue of PRSA Strategies & Tactics is now available.

Recently, I interviewed a talented publicist, who specialized in entertainment. We had a great conversation, and when we were wrapping up, we touched on his salary expectations. He quoted a number to me, and I was, truthfully, thrown for a loop. How could he be targeting such a low annual figure? He came to the table with eight years of impressive and relevant professional experience and, on top of that, was highly educated. I realized that as a freelancer, it can be difficult to know how to fiscally translate your worth into a full-time, permanent role. In broad strokes, I offered him advice about what the PR agency market looks like for someone with his background and seniority, and he was grateful. Having read some of my past articles, he recommended I touch on this for the general public. So, here we go! Read more here.