Developing a First-Rate LinkedIn Profile

My article for the June issue of PRSA Strategies & Tactics is now available.

Searching for a new career opportunity in public relations can be daunting, but LinkedIn makes what could be a formidable task much less arduous. While you’re busy updating your résumé, be sure to take the time to enhance your profile on LinkedIn and take advantage of the modules available to highlight your many capabilities. While there are several fee-based membership options available on LinkedIn, a free user profile is still incredibly effective. Anyone can save plenty of time and maximize their job search reach by using LinkedIn and following these profile guidelines. Read more here.